Recommendation Profiles
On-site recommendations
Bestseller Recommendations
- Best Sellers and Trending Products, or simply "Top Lists," is a recommendation type that relies on comprehensive trend data and popularity metrics. It presents items that are currently deemed "hot and popular" in the store, reflecting the prevailing trends and customer preferences.
- Purpose: Push main trending products
Cherry-Pick Recommendations
- Manual merchandising involves consistently showcasing specific products based on their product IDs and the predetermined order of those IDs. It's essential to ensure that the selected products are currently in stock, as the Cherry-Pick method for manual merchandising aligns with the availability status of the items.
- Hand-pick products you would like to showcase
Cart & Post-Purchase Recommendations
- Shopping cart recommendation displays products based on all products in the shopping cart, use filters and rules to showcase the most relevant products. The recommendation can be used to display free shipping products, cheaper than the ones in the basket, cross-sell etc to improve AOV etc. Siftlab and Qliro offer this setup for common customers to enhance the customer experience.
- Purpose: Increase AOV, reach free shipping, low threshold products to purchase.
Custom Recommendations
- Use filters, rules, trends, and boosting of products to create your preferred recommendation logic, to achieve your precise targets.
- Purpose: Achieve a custom-built/bespoke recommendation setup
Cross-sell Recommendations
- Product recommendations associated with the product the customer is browsing, known as "Customers Who Bought This Also Bought." It incorporates cross-selling and up-selling functionalities with rules and filters. These rules allow for precise control over the type of products displayed in the recommendations, offering the ability to tailor whether the recommendations showcase alternatives, supplementary items, or other specified product categories.
- Purpose: Recommend products from other categories than what you're currently browsing
Order Related Recommendations
- Recommend the most likely products based on the customer's last order
- Purpose: Increase the number of customers who make another purchase
Free Shipping Recommendations
- The Free Shipping Recommendation is based on the total cart value. It allows for tailored suggestions based on the total value of items in the shopping cart, providing an incentive for customers to qualify for free shipping.
- Purpose: Improve AOV and make the customer reach free shipping limit
- Requirement: Return basket value and shipping limit in the API call.
Inspiration Recommendations
- Recommend products in categories that the customer has not purchased from before / selected product
- Purpose: Inspire purchases in the most relevant categories that have not yet been purchased from / the product is not in
Personalized Recommendations
- The customer will be displayed with the products which whom is most likley to purchase. This is a default set-up in Sift Lab and optimized for revenue and transaciton.
- Purpose: Go with a high-performing out of the box setup
Random Products Recommendations
- This functionality displays a completely random set of products. It can be used for testing or the live environment.
Similar products Recommendations
- Recommend products from the same category
- Purpose: High recognition factor
Email recommendations
Standard Recommendations
- Recommend the most likely next purchase (medium trend)
- Purpose: High likelihood of conversion
Win-back Recommendations
- Recommend the most likely products a customer will purchase based on historical purchasing behavior
- Purpose: Present the products that a churned customer is most likely to buy
Thanks for the last order Recommendations
- Recommend the most likely products based on the customer's last order
- Purpose: Increase the number of customers who make another purchase
On Sale Recommendations
- Recommend products that are on sale
- Purpose: Increase the sale percentage by showing relevant products on sale.